The Best New Makeup Launches Coming in September


Article by Allure

We love makeup. Like, really really love makeup. We could talk liquid liner, highlighter, and foundation all damn day (and we often do). After all, it is our job and not one we take lightly.


We eagerly pore over every new launch, every emerging brand, and have an encyclopedia of dupes in our brains at all times. While we're all partial to our particular faves, our heart rates spike with each exciting makeup release. Who knows, maybe there will be some newfangled primer that actually works for our finicky skin type or an innovative mascara that truly checks off every box on our criteria. That's the exciting part about the ever-expanding beauty market: finding new makeup treasures to further complete our artistic visions of becoming ourselves. Check out all the new makeup launches that we're currently drooling over. (And don't forget to check out the new skin-care launches too.)


Charlotte Tilbury Stars In Your Eyes Palette

Following her dreamy nude Instant Eye Palette, we now have another brick of eye shadows from Charlotte Tilbury, this time with a much more fantasy bent. The 12 shades still err on the neutral side, but with a much more romantiquebent. Sectioned off into paint-by-numbers trios, the shades fall under Love Eyes (rose quartz-inspired), Power Eyes (gold-inspired), Happy Eyes (amber-inspired), and Confident Eyes (topaz ruby-inspired). This palette, like the Instant Eye Palette, is limited-edition, so once they're all gone, it's over (kind of like a lot of romances when you think about it).

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Charlotte Tilbury Magic Away Concealer

Charlotte Tilbury's newest concealer is a full-coverage liquid that comes in 16 shades and has a handy felt-tip sponge applicator that makes dotting and blending under eyes and onto blemishes a breeze. The long-wearing, waterproof formula has a skin-like finish and doesn't appear cakey at all, making it perfect for days when you'd prefer to spot-conceal rather than apply a full face of complexion makeup.

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Milk Makeup Long Wear Gel Eyeliner

Eyeliner that comes with its own tools is nothing short of genius. This compact gel formula is waterproof, long-wearing, and comes in six shades with matte and subtly metallic finishes.

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Kosås Tinted Face Oil

If you've ever felt that applying foundation over moisturizer is a bit too heavy, now you can get the best of both in one product. Kosås's first base product is a serum-like tinted face oil that hydrates with an A-team of botanical oils (avocado, meadowfoam seed, jojoba, rose hip, red raspberry, and green tea seed oil) and mineral pigments to even out your complexion with a medium-coverage formula. It's available in 10 shades, from very fair to very deep.

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