"Life is all about perspective" – KA


Tell us your name, your zodiac sign, what you live for and what makes you, well, you.

My given name is Karen Alexis, but you can call me Alexis. I’m a Gemini and I live for the experience. I love experiencing new things, people, places, feelings and learning along the way.

I don’t like to say I try to find “meaning” in things because sometimes there isn’t one, but I live for living a life rich of all the good things that makes me feel happy and excited. Even though not all experiences end up being positive, there’s always something to learn from each one of them and the sum of it all makes me who I am today.


Coffee or juice for breakfast?

Both! The only rule is that coffee comes after my morning green juice or with food. I don’t like it to be the first thing that hits my stomach.

Talk me through your morning routine.

My routine is always changing, it really depends on how I feel and what my day will be all about. Usually it will go something like this:

Wake up, lay in bed for 5 to 15 minutes, meditate and get mentally ready for the day and drink water, green tea with lime or apple cider vinegar.

I prefer to workout during the morning because it’s the perfect kick of energy that will last me all day and keeps me active and productive. Once this is done I’ll take a shower with some tunes in the background and have a smoothie or green juice for breakfast.

Favourite song to start your day?

Age of Consent by New Order

Talk me through your workout routine.

I always stretch first and then jump to my routine which usually goes like this:

Jump the rope for 10 to 15 min. or run on the treadmill for 30 to 40 min and then circuit training and HIIT workouts with a mix of cardio
(I make up a new one every day depending on what I want to work out: abs, arms, butt, etc.)

I find gyms boring after a while so I like to mix it up with some classes every now and then. Since I moved to NYC my workout routine is made by a variety of classes. From yoga, to boxing, to HIIT classes, pilates and spinning. I repeat this 3 times a week (or more if I can!) and of course, when it comes to the big apple the main exercise is WALKING.  


“You have to trust yourself“


How did you get into that?

Since I was little I was always inclined to creative activities: dancing, music, painting and colouring; which lead to finding myself wanting to study Photography but at the end I went for Graphic Design. I thought it involved a bit of everything that I found exciting at the time, like the graphic animations I saw on MTV with music in the background and the way images from different movies and videos will come together with the perfect selection of music. 

I’ve worked doing branding, editorial and photography but in the long run I just didn’t saw myself doing that, professionally. 

Nowadays I found a way to take everything that I love about the visual industry and make it work for me through my personal projects; directing every part of it as I imagine, sometimes on my own and other times with help of other creatives that can do the work exactly the way I picture it.

Lesson: Life is long so find all the things that you can’t live without (yes, plural) and make them work for you so that you can do exactly THAT.


Favourite song to listen to get you started on your workout?
Lou - Ellen Allien 

If you could conceptualise your profession in one sentence, what would it be? Make it fun.

The Creator of my own Rythm.

How did you feel when you decided to start your own brand and what have you learned so far?

At first, fear of course. Even though I knew what I wanted to do, the feeling of hesitation and self-doubt, but I’ve learned that you just have to decide. Decide and make the decision for real, accept it and things will start happening without you even noticing. 

I guess I just stopped thinking too much about it and I started doing, trusting my intuition and going with what felt right for me. Also, I learned to be patient and kind to myself (I am my worst critic). 

Lesson: Everyone of us has a different pace and things to learn. Don’t try to rush things. Just do your thing on your own time. 


How do you overcome fear or stress?

Meditating and talking to a friend. 

I think what really makes it all better is to just say out loud what is going on in your head, even if the solution is not in your hands, it sort of gives your head space and some order by clearing it out. This way the burden goes out from you and eventually the answers will come, but always with a clear mind. 

Another way is to just face whatever it is that’s scaring you or stressing you out. Confront it, don’t block it. I think it’s the best way to go.

“The only way
is through”


What is the role music play in your life?

I think music has always played an important role in my life. I grew up in a family running a music business so in a way it was always present, and I believe it was a big influence on my decisions and beliefs about what I could do with my life and my career choices. Not everyone thinks music could be a career path but for me it was always there as an example since I was born. That’s what my parents and relatives did for a living in different areas so I think without even noticing it, it really made a big impact on my choices. Of course I wasn’t aware of this until later, when I was older, and now I do it in a different way: in my own terms, based on my interests, and experiences. 

Even though I grew up seeing that, I never fantasised about being a musician or having a music project until I was around 18, but it was only a fantasy. I took piano lessons when I was little and didn’t think how important that would be later on in my life. Then I wanted to explore other instruments in my teen years. I played the drums just for fun and fantasied about being the drummer of a band but never really worked on it. I didn’t think I would end up being a DJ, but I kind of saw myself doing something music related because I always had a thing for music and digging music online since I got access to the internet. 

I used to dream about working for a music or fashion magazine but never really pictured myself as a performer of any kind. Music plays so many different roles in my life, it enhances and makes me feel more present. It is one of my greatest passions. The music that’s being played at different venues usually determines if I like the place or not. It is the fastest and most effective way I know to express what I feel and being a DJ has allowed me to be able to manipulate and create the mood and type of ambience I’d like to be in. That’s the power of being able to choose what piece of music is being played at a place where a lot of people are listening. I enjoy thinking that everyone who is listening to the music is in tune with what I’m feeling. It’s a wonderful feeling.

It all kind of revolves around my life in a way. 


“I’m one of those persons that can’t explain herself sometimes with words in a situation but I can pick a song that sum’s it all up.”

In what forms do you express yourself?

Through the way I dress, the music I listen to, the objects I select to decor my surroundings, how I treat people, my selection of words when it comes to expressing my thoughts; through dancing and the music I create. 

What is your favourite space within your home?

My bedroom. It’s my little nook.

Who do you want to be?

I will be the best version of myself in everything I do. I am not perfect BUT I try my best and give my best. I want to be respected for who I am, not just for what I do. I will be true to myself no matter what. 

Which role do you play in today’s society? 

As a DJ I play the role of bringing people together through music. Allowing people to be part of something while creating an experience, an impact in different ways. 

And of course, the role of a woman doing what she loves & getting paid for it. I believe this sets the example for other women to pursue whatever it is that fill their hearts. 

What’s the biggest misconception about the beauty industry?

Stereotypes. Stereotypes of how we are supposed to look. Not just talking about make up and body type, size, etc. But about how we look in our own skin. How we look because of where we are from or our parents are from… Our genetics. 

I’m happy to see a lot of brands changing that now and more campaigns portraying personalities from different backgrounds, nationalities, skin color, body types, and gender of choice. Making it look real and interesting by breaking all these stereotypes created by the same industry in the past.

Tell me about your beauty routine?

Always, always, always (unless the world is coming to an end and it’s impossible for me to accomplish this) I wash my face before doing anything, in the morning and before going to bed.

I do take some rules about my routine very seriously like removing my makeup for example or the products I use on my face every day. 

So first things first: clean my face, remove my makeup with Micellar Water by Bioderma Sesibio, wash my face with gel wash: Bare Minerals Blemish Remedy. After this I continue to apply the following: A MUST for everyone: Kiehl’s Avocado eye cream. I’m addictive and so will you. Trust me; Skinlongevity Vital Power Infusion a.k.a moisturiser by Bare Minerals.

If you have sensitive oily skin like me I really recommend that you stick with a brand with a more natural / mineral approach like Bare Minerals. (This is not sponsored ;) This one just has worked for me).

The key is to be aware of the ingredients and formulas you’re putting on your face and if they work for your skin type.

Every day essential: Hydrating tinted gel cream from Bare Minerals, which is like a moisturiser with color. Plus it has SPF, so there you go! And last but not least: SUNSCREEN. 


Shop Karen's Beauty Routine 

Bioderma Sensibio H2O AR
Micellar Water

Shop now

Vital Power Infusion

Shop now

Blemish Remedy Acne
Treatment Gelée Cleanser

Shop now

Ultra-Light Daily
UV Defense

Shop now

Creamy Eye Treatment
with Avocado

Shop now

Tinted Moisturizer

Shop now


I know what’s on your insta, but what’s on your beauty bag?

Ink Liner

Shop now


Carrot Colour Pot

Shop Now


Shop Now


Shop Now


Shop Now

Dede Shampoo

Shop Now



What's your motto?

If you never try, you’ll never know.
Quality over quantity.
Don’t take it personal.
Live and Let live.